.barra-titulo {
  --txt-claro: rgba(255, 255, 255, .87);
  position: relative;
  overflow: hidden;
  background: #016096;
  border-radius: 0;
}

/* conteúdo (alinhar ao container de 1140px do site) */
.barra-titulo .conteudo {
  position: relative; z-index: 3;
  max-width: 1140px;
  margin: 0 auto;
  padding: 11px 16px 14px;
}
.rotulo-hub {
  display: block;
  font-size: 13px !important;
  font-weight: 500 !important;
  line-height: 1.3 !important;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: rgba(255, 255, 255, .68);
  margin-bottom: 2px;
}
.barra-titulo h1 {
  margin: 0 !important;
  padding: 0 !important;
  font-size: 30px !important;    /* igual ao H1 atual do site */
  font-weight: 700 !important;
  color: var(--txt-claro) !important; /* branco com transparência */
  text-shadow: none !important;
  line-height: 1.2 !important;
}